Are you sick of waiting days for a single sale?
Would you love to master Facebook Ads but are too terrified to get started?
LET'S TACKLE THIS TOGETHER
Introducing eComm Ads Academy:
A 12-week small group coaching program with personalised guidance. I’m here to help you learn how to confidently and profitably manage your Facebook and Instagram Ads.
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Hey, Online Store Owner, do either of these scenarios sound like you right now?
SCENARIO A
You’ve launched your online store and doing organic marketing to the best of your ability… but traffic and sales are few and far between.
You know it's time to implement Facebook & Instagram ads, but you're scared… and wish someone would guide you through getting started and help check your ads are working.
SCENARIO B
You’ve been dabbling with Facebook ads for a while now but feel totally out of your depths as to whether you are doing things right and worried you are wasting tons of money.
You want someone to look at what you’ve been doing and tell you what’s working, what’s not and what to do next to scale your online store’s sales once and for all.
If either of these scenarios sounds familiar, eComm Ads Academy is for you!
eComm Ads Academy will teach you how to confidently AND profitably manage your Facebook and Instagram Ads (without wasting thousands of dollars or living inside of Ads Manager), whether you are looking to start OR scale your sales through the power of paid ads.
Facebook and Instagram Ads - the most tedious and terrifying part of your ecommerce business
I feel you!
Every time you open Ads Manager, you get that ick feeling in your stomach. You’re overwhelmed by the interface, confused by the metrics and don’t get me started on how to set up an actual ad.
And just when you feel you’re getting the hang of it, they change everything (thanks Zuck!)
But you keep going, throwing good money after bad, hoping that at some point, the ads will start working and the sales will roll in.
BUT THERE IS A BETTER WAY ...
I learned how to successfully manage my own Facebook and Instagram Ads - allowing me to scale my fashion eCommerce business from $10k to $175K per month.
(That’s 300% in one year for those who like percentages).
I developed a confident, fail-safe method for creating and managing my ads to generate stress-free sales every single day.
And now I’m here to share that with you.
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eComm Ads Academy is as Easy as 1, 2, 3
If you’re tired of wasting thousands of dollars in your Ads Manager, I can help.
I’ve broken the ads process down into three simple steps:
Who eComm Ads Academy is for ...
eComm Ads Academy is perfect if you’ve tried Facebook or Instagram Ads before (even if they were a total flop).
You're a great fit for the Academy if you:
- Are getting some sales, but not nearly enough. And you need more, fast.
- Are afraid of wasting tons of money and would love an expert to check your account and give you advice.
- Are keen to manage your own ads with confidence and clarity.
- Want to know how to manage, update and upscale your ads (and know when to switch them off).
eComm Ads Academy doesn’t suit service-based businesses, as our strategies are specific to ecommerce stores.
It's also not a great fit if:
- You’re yet to launch your online store.
- Your store is new, and you haven’t made a sale.
- You have no intention of running paid Facebook ads, now or ever
- You have zero budget for running paid ads during our 12 weeks together.
- You can’t spare at least 1 - 2 hours per week for the program (including coaching and implementation).
* If you’re looking for a more beginner-level Facebook Ads Manager course check out my program, Online Store Success.
Q&A Calls
There are 9 x 60-minute Q&A calls where you get your questions answered.
Live Masterclasses
There are 3 x Live Masterclasses to uplevel your skills and confidence and learn new strategies.
Account Audits
Get 3 x Personalised Ad Account Audits throughout our 12 weeks together (performed live on our Q&A Calls).
The Course
Dive into 7 meticulously-crafted modules with over 50 concise, action-oriented video lessons to help with your learning journey. Here’s a breakdown of what we’ll cover:
Module 1:
The New Approach to Facebook Ads
Learn the new approach to Facebook Ads and discover where it fits within your marketing strategy.
Module 2:
Campaign Strategies
Discover the different types of strategies available to amplify your marketing, and when and how to use them
Module 3:
Audience Building
Discover your ideal customer, pinpoint the transformation you provide for them, then get in front of them with paid ads.
Module 4:
Content & Creatives
Learn how to build scroll-stopping ads using the power of well-written copy and eye-catching visuals.
Module 5:
Retargeting Strategies
Learn how to adopt the most up-to-date, autopilot strategies to win back customers.
Module 6:
Measure Your Metrics & Troubleshooting
Learn how to confidently measure your key metrics to understand what’s working and troubleshoot your campaigns.
Module 7:
Optimising & Scaling
Learn how to scale and optimise your ad campaigns and adopt new strategies to accelerate your success.
Calculators, Templates & Worksheets
I’ve made learning Facebook and Instagram as easy as possible by creating a bundle of amazing downloadable resources to help you work through the course:
Monthly Revenue Goals Planner
Your Program Roadmap & Checklist
Traffic & Conversion Rate Calculator
Email Marketing Planner Swipe File
3 x Workbooks for the 'Killer Copywriting' Series
Hooks and Headlines Swipe File
Facebook Ads Retargeting Cheat Sheet
Troubleshooting Your Ad Results Cheat Sheet
Metrics to Measure Cheat Sheet
Custom Conversions Formulas Cheat Sheet
Conversion Optimisation Workbook
Facebook Ad Story Canva Templates
Daily Ad Spend Calculator
Traffic & Conversions Calculator
Facebook Ad Goals vs Actuals Tracker
Blended ROAS Calculator
Facebook Ads Key Metrics Tracker
Cogs & Gross Profit Margin Calculator
Landed Cost per Unit Calculator
Facebook Ads Campaign Planner
What makes this program different?
This is the only online program that combines tailored strategies, skill-building and support from inside your Ads Manager. You will be coached and guided to master Facebook and Instagram Ads to skyrocket your ecommerce sales and business.
We run ads live through the program and I guide you (inside your Meta account) to identify what's working, and what's not. You get expert attention without the risk of wasting thousands on an agency that doesn't deliver.
By the end of 12 weeks together you’ll feel so confident in managing your Facebook Ads, that your friends will start asking you for advice.
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Hi, I'm Jodie
Eight years ago, I was living in the Middle East with my husband and two young children. I loathed my full-time corporate job because I was burnt out and exhausted, and everything felt hopeless.
Then on a trip to Australia, I spotted women wearing stunning summer kimonos. Suddenly I had a vision of creating a fusion between East and West, creating designs that married the Arabic abaya and Japanese kimono.
And so, my eCommerce journey began. I founded iland co. and began selling at local markets.
My kimonos sold well and I knew my business had potential. But I was still working my full-time job and it was time to take a leap of faith.
So that’s what I did. I set up an online store and started making my business dream a reality.
And then guess what? I didn’t make a single sale. I quickly realised that traffic and sales don’t come just because you press ‘publish’ on your website and run a few social media posts. (So unfair!!)
So, I began researching and studying everything I could about eCommerce, digital marketing, copywriting, social media and Facebook Ads – I couldn’t get enough!
I sought the help of international fashion industry experts. I hired a business coach and I attended a million conferences and masterminds. I was determined to make it work.
Then I tested different strategies, learning the hard way with a lot of trial and error. I wasted time on the wrong things. And I wasted money on many things that didn’t work.
THEN I REALISED ...
eCommerce is a numbers game: and that only 1 - 3% of website visitors were likely to convert. I soon understood that it was the lack of traffic, not my products that was the problem. And then I discovered Facebook Ads and I've never looked back!
Facebook and Instagram Ads became my new superpower. I learnt how to manage my own ads account, by adopting the latest strategies and tactics. Finally traffic and sales began to grow.
(I can still remember having my first $5K month. I was so excited – my hours and hours of hard work were beginning to pay off.)
My Facebook Ads brought in consistent traffic and amazing returns on my investment. My website visitors were adding to their carts like nobody’s business.
Plus the branding, customer service, and user experience work I had put in was leading to glowing reviews - which encouraged others to buy.
I HAD CRACKED THE ADS CODE...
I could hardly believe my eyes as I watched my sales hit $10K, then $20K, $50K, $100K, $170K and more.
It hasn’t been an easy journey, but I couldn’t be prouder of my achievements, and I recently sold my eCommerce business for a great return.
And I want all this for you.
That’s why I created eComm Ads Academy to help you easily, confidently and quickly use the power of paid social media ads to create the lifestyle you dream of.
JOIN TODAY
My Guarantee
I’m committed to your satisfaction and happiness, and I’m confident you’ll see the value in my program. That’s why I offer a 7-day satisfaction guarantee.
If you’re unhappy with the support you’ve received after 7-days, I will happily refund your investment. No questions asked.
“Do yourself a favour and RUN to sign up for this course with Jodie”
She makes Facebook Ads so simple and easy to follow and they WORK! She is there every step of the way, looking in your accounts, suggesting tweaks and helping you learn along the way.
Jodie is so generous with her time and honest with her feedback, she is the firm push in the right direction you need. I would have thrown my business in many times over if it wasn't for Jodie talking me down and showing me just how simple it can be. She can do that because she has been there and done it all before and just GETS IT!
Don't get overwhelmed with Facebook Ads, just sign up for the course, you WON'T regret it.”
JULIA
ISLE OF SUMMER LABEL
“This program gave me so much knowledge and confidence.”
The modules were clear in their intent with step-by-step instructions which gave me an in-depth understanding of how to write a Facebook ad.
I started seeing results straight away and it was such a great feeling. Epic jump in sales, cost per sale and traffic. I was delighted.
This was the best investment I have made for my e-commerce store. Jodie is a master coach and her guidance and support was wonderful. The step-by-step clear instructions in the modules also helped me immensely. Thank you so much, Jodie.”
JO-ANNE FITZGERALD
ALOUETTE BIJOUX
“The course has definitely made me feel more confident about creating my own ads.”
"The account audits were so valuable and helped me understand which campaigns to scale and which to turn off.
The course has definitely made me feel more confident about creating my own ads, knowing how to set a budget I am comfortable with, and how to accurately understand the analytics and knowing what is working and what is not.
It took a little bit of time, but my cost per sale has come down after careful tweaking of things, and being able to correctly identify what is working.
The cost of the program was so worth it, as it was a very hands-on approach with constant support where all questions were always answered, and solutions were offered all the time.
I felt really supported by Jodie during the program. Particularly as she has extensive knowledge of small business, what it takes to build a brand and all of the necessary elements that need to work to bring it all together.
The account audits were so valuable and helped me understand what I was doing wrong, what I was doing right, and how to quickly recognise what wasn’t working so I was able to try new approaches before spending too much money without a return.”
AMY HASTINGS
HANA THE LABEL
“Jodie has been wonderful to work with.”
Not only is she extremely generous with her knowledge, but she is also genuinely interested in getting your business results and fully supports the need to take a holistic approach to marketing both paid and unpaid. I'll miss our weekly calls!”
MARCELLA ORELLANA
AUBRIE.COM.AU
“Having you look inside my account, not a sample account, guiding me on what was right or wrong, where to tweak etc was priceless.”
I have done many, many courses – I am a course addict! I often don’t get through most of them. And I think it is because the key element missing is the hands-on support during the calls and in the Facebook group.
It is one thing to do a course and learn the techniques but then applying them can be a whole different story. But having you there with me in my account, not a sample account, guiding me on what was right or wrong, where to tweak etc. was priceless in my opinion! And also the fact that you were an e-Comm owner, you know the struggle, the stock issues etc. it made it all so much more relatable!
I've been running Facebook Ads for many years and have used agencies (large and small) and freelancers but have always felt disjointed with the process of not having complete control of my ad spend. I completed quite a few Facebook Ads courses and had a bunch of technical knowledge but didn't feel confident! After taking Jodie's program I feel so much more confident running my own Facebook and Instagram Ads.
Having an eCommerce store owner in my corner, walking me through the ad creation, review and scaling process gave me the confidence I needed to realise I know what I am doing and have what it takes to be able to manage my own ads.
I'm really happy with the results of my ad campaigns and look forward to using Jodie's strategy for ads in the new year. I felt really supported by Jodie throughout the program, the account audits were so valuable and really boosted my confidence. I’ve cemented my existing knowledge on all things Facebook Ads and learned some new tips too!
The investment has been well worth it and I'm going to miss my account audits with Jodie - she's such a great mentor I'm getting great results from my ads already.”
EMMA EGEL
FOREVER DOLLS
Pay in Full and Save
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JOIN THE WAITLISTBonus Goodies
But wait there’s more. As well as the core learning materials and templates I’ve added some special bonuses to this round of the course – allowing you to unlock exclusive insights and give you the eCommerce advertising edge.
BONUS ONE:
3 x 60-Minute Live Masterclasses with Jodie
Masterclass 1: The New Approach to Facebook Ads
- What's changed and the new approach to Facebook Ads
- The settings you need to succeed
- How you can get started (and scale!) your ads performance
Masterclass 2: Build Your Scroll-Stopping Ad Creatives
- Understand your ideal customer’s pains and frustrations and how you help them
- Develop written copy that speaks to your ideal customer
- Design eye-catching visual elements
Masterclass 3: Troubleshooting Your Ad Results
- Confidently understand and measure your key metrics
- Troubleshoot your campaigns, knowing what to turn off and what to scale
- Tactics to try at competitive times of year like Q4
BONUS TWO:
4 x 60-Minute Guest Expert Masterclass Replays
Gain access to these pre-recorded sessions from some of Australia’s best eCommerce and advertising experts
Guest Expert Masterclass 1: Using Google Ads to Scale Your Sales with Kaity Griffin
Guest Expert Masterclass 2: Creative Copywriting for Facebook Ads with Miranda Ivey
Guest Expert Masterclass 3: Google Merchant Set Up & How To Set Up Free Shopping Ads with Elisha
Guest Expert Masterclass 4: Performance Max Campaigns with Elisha
Guest Expert Masterclass 5: Klaviyo Masterclass with Linda Thomas
Guest Expert Masterclass 6: Google Analytics G4 Training with Ray Pastors
When does the program start?
How much will I need to spend on ads each day in this program?
I'm already getting some sales from Facebook Ads. Is this still for me?
What's the benefit of enroling now?
Do I get instant access to all modules?
Does the program include live Q&A calls?
I can't afford this right now. Can I enrol later?
Will I have access to Jodie?
How long does the program run?
How many modules are included in the program?
Do you offer refunds?
How do I access the course content?
What format are the modules delivered in?
How do I join the call and what if I can't make it?
Do you offer a payment plan and how can I pay?
I'm already getting some sales from Facebook Ads. Is this still for me?
Can I ask you a question about this program that is not covered here?
Your Investment
Are you ready to Invest in skills that keep paying off, far beyond the 12-week program?
I’ve created three simple payment plans to make your life easier.
Pay in Full and Save
JOIN THE WAITLIST3 x Month Payment Plan
JOIN THE WAITLIST6 x Month Payment Plan
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Imagine waking up each morning...
to a chorus of Shopify ka-chings and sleeping each night with a profound sense of control and certainty in your business.
This course will give you the expertise to confidently optimise your ads, empowering you to take charge and drive a surge of new, effortless sales.
Are you ready to skyrocket your sales with the power of Facebook and Instagram Ads?
Got a question? Get in touch here.
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So where to from here?
You can keep slogging away on your own, questioning everything, never quite sure if you’re pressing the right buttons or giving yourself the best chance of success with your Facebook Ads...
OR
Spend the next 12 weeks with me, arming yourself with tried and tested Facebook ad strategies with a certified Meta Specialist, checking and auditing your work, and giving you feedback and advice in order to scale your success.
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Important Note
Your success depends entirely on your own effort, motivation, commitment and follow-through. We cannot predict and we do not guarantee that you will attain a particular result, and you accept and understand that results differ for each individual. Each individual's results depend on his or her unique background, dedication, desire, motivation, actions, and numerous other factors. You fully agree that there are no guarantees as to the specific outcome or results you can expect from using the information you receive on or through this website or product.
When you purchase our product, you understand that there is no guarantee that you will achieve any particular result or outcome using any of the ideas, tools, strategies or recommendations presented. We make no promises or warranties concerning your likelihood of success, performance, future earnings, business profits, marketing performance, customer growth or results of any kind. You understand that with any business endeavour, there is an inherent risk, including a loss of capital and loss of customers and therefore, you assume all responsibility for any such risk.
Earnings Disclaimer
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
Testimonials
I present testimonials and insights about other people's experiences with my services for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
© 2024 Jodie Minto | OSS Australia Pty Ltd | ABN: 19 661 994 707
